"UWS Vibes" Album cover design Adobe photoshop
Design a visually interesting album cover.
Summary: This album cover design is going to an assignment where you decide a majority of the specifics. The musical artist, band, or compilation is your choice. You can make an imaginary artist, redesign an existing album, or design a new record for a local band. It is completely up to you.
There are some simple design requirements to guide you. As always, you want to achieve visual unity in your composition. We want you to use visual emphasis to highlight typographic treatments. Ensure that all of the type you use is legible and all of the wordforms are readable. As for color, you will be required to use a compound color scheme for your design. Finally, there are several application specific requirements to ensure that you are utilizing the Photoshop tools available to you.
Technical Requirements: 12.375 in. x 12.375 in. Use sourced imagery of appropriate quality and resolution. Design Requirements. Create a visually interesting design. Achieve visual unity for the entire composition. Use visual emphasis to highlight typographic treatments. Make sure all type is legible and readable. Use a compound color scheme
Skill Requirements: Use a smart object that contains a vector graphic for imagery in each ad. Use the crop tool to non-destructively crop your images. Apply a global adjustment layer on all images. Use only non-destructive image editing techniques: smart objects, smart filters, and adjustment layers
Bonus Requirements: No more and no less than two typefaces (artist/title). Create a color variant of the album cover another compound scheme. Use a blur filter, opacity, fill adjustment layer, or transparency.
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for this project i used a photo i took in 'portrait mode' on my iPhone, masked out the subject, added a gradient map to bring out the shadows and contrast, then i used the pen tool to create abstract buildings and the eclipse tool to create an abstract sun, played with blending modes for both and used a neutral tone for the background, i duplicated 'icey bands' multiple times and changed the colors to give a 3D kind of effect and lastly overlayed a distressed texture to bring everything together.
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Gallery event - Typographic Poster Design
Create a poster using type as the primary visual element.
Summary: You are going to design another poster, but this time instead of using an illustration as the primary visual element, you are going to use typography. Use letterforms and wordforms to create line, shape, form, texture, and space in your design. Use only one type family. Your creative process should be the same. Use the elements of design to create design interactions that create a visually interesting and unified composition. Just make sure the objects you use to create these arrangements are letterforms and wordforms. You will have a few requirements. Your design will have format and size requirements. You must advertise some type of event (whether a musical performance, social event, or public speaking), and include the name of the event, the date, and the name of the organization or person responsible for the event. Design requirements address some unity, typographic, emphasis, and color concerns. Make sure to fulfill these requirements in your design.
Technical Requirements: Vector Format/AI. File format. 24 x 36 inches. Advertise an event (include a date, event name, and organization). Design Requirements. Create a visually interesting composition. Achieve visual unity for the entire composition. Use a split-complementary color scheme. Use letterforms as the primary visual element. Use only one type family (available in Adobe Fonts)
Skill Requirements: Include only used colors in the swatches panel. Use a blend command to blend the color of 3 or more objects
Bonus Requirements: Apply transparency to at least one element. Use an alternate blending mode for at least one element. Use numerals, punctuation, ornaments, or other special characters in your design
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for this project i decide to create a flyer for a fake art gallery event. i used a real gallery space in the city to make it a bit more believable. i started with the info of the event and designed everything around it after i was happy with the positioning of the event details. i then added white stroke and used the pen tool to transform the letter o into clocks to add to the theme of the name of the event. to stick with the theme i decided to type a bunch of numbers from 1-9 and
Summer party - Illustrative Poster Design
Create a poster design utilizing the elements and principles of design.
Summary: In this assignment, you will use one of the Poster Templates provided to create a poster design that explores your understanding of the elements and principles of design (specifically emphasis and unity). We have provided the poster templates so that you may include type in your designs (a skill that you have not yet learned) without feeling the need to concentrate on typography, and instead be able to treat type as simply just another object in your design. Focus on the elements of design, which are the attributes of the objects you create, and the principles of design, which are the interactions different attributes create when combined. This will be your first true exploration in design theory. Your design can be an arrangement of abstract shapes, a photorealistic illustration, or anywhere in between. You will not be graded on the concept of your design, but rather, on the completion of the design goals in the requirements.
Technical Requirements: Use a Template. Vector Format. AI File Format. Design Requirements. Achieve unity with 1 or more elements and principles. Use at least three different hues. Use at least three values of each hue. Describe your work objectively
Skill Requirements: Use at least one stroke. Use at least one fill. Use a Shape Tool
Bonus Requirements: Utilize the image trace function to produce a vector artwork from a raster graphic. Utilize a warm, cool or neutral color mood. Use brushes to create vector artwork
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Luckily for this project i was given a template to work from which included the typographic assets. i played with positioning a lot before deciding to move forward. i used the shape tool for the background to create a square and then i used the gradient tool and picked a fun summery palette. i added a yellow-green stroke to all the text to make it pop. created boxes around the info and changed the blending mode to give them a glass-like feel. i created the martini glass with the pen tool and duplicated and scaled to add to the theme. for the abstract accents i was playing around with the shape tools and pen tool and it ended up so eye catching i had to keep it.
The imagery must include an illustration, posterization, or shape arrangement. This imagery should convey a sense of conceptual unity within the book design and across the set. For example, each book could illustrate a singular object that makes reference to a physical object in the story, or each cover could illustrate a cityscape that is the location in the story, but each cover uses a different time of day (midday, sunset, and twilight). This conceptual symbolism is up to you. Try to be creative.
Use the elements of design to create one of the following interactions: contrast, repetition, movement, or proportion. You want each book cover to achieve unity between attributes and interactions, and you want some of those similarities to work across all cover designs to achieve a similar unity across the set of designs. Make sure all of your type is readable and legible.
We also want to focus on some of the tools you have learned. We want you to export your final designs as PDF to submit to your instructor.
ICEY BANDS MUSIC ARTIST - Marketing Campaign
Execute the design for a digital marketing campaign.
Summary: Create a concept for a marketing campaign design. You may create an ad campaign for an existing product, company, or brand (such as Coca-Cola, Apple, Microsoft, Google, Disney, Nike, BMW, Nescafe, or any other brand you would like to explore). You may also offer your services to a friend, business owner, or local organization for pro bono work (or even paid work). Finally, you may use one of your existing designs and make ads for it.
For your campaign, create one Facebook ad, one Instagram ad, and four display ads from the concept. Make sure to use a headline, branding, and imagery to create an effective design. Maintain the established visual hierarchy from the approved concept, a ten-pixel margin on all sides, the text must retain legibility and readability and use the correct color mode for the deliverable.
There are some final technical requirements for your exports. These are relatively standard practical details that you will perform during these type of production tasks, such as dimensions, file format, scale, and file size. Pay careful attention to these requirements, as they can make or break the successful completion of this assignment.
Technical Requirements: In your final deliverables, include 1 Facebook ad, 1 Instagram ad, and 4 display banners (sized at 300x250, 300x600, 728x90, and 970x250). Export files as PNG or JPG. All deliverables must be under 150k in file size, but at the highest possible quality
Design Requirements: Use one concept as the basis for all of your deliverables. Maintain the established visual hierarchy in each deliverable. Use the correct color mode for each deliverable. Use masking tools to overlap type and image. The type must be readable and legible. Each layout must retain a 10px margin on all sides.
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for this project i decided to make a marketing campaign for icey bands's recent single. ep and album. for the background i wanted it to be bright and eye-catching, the pattern is his logo repeated and overlay blending mode. i made a stamp like icon of his face from a photo he sent me by posterizing in photoshop and importing to illustrator to mage trace. i decided to add the main music streaming platforms since they have the most recognizable logos and the pictures of the cover arts i created for the single, ep and album.
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